Liverpool were the first British professional club to wear a sponsor's logo on their shirts, agreeing a deal with Hitachi in 1979. In the years since, the club has had relatively little variation in sponsorship deals, linking up with Crown Paints and Candy before signing their current deal with Carlsberg in 1992 — a deal which is the longest-standing current agreement in English top-flight football.

With a classic combination of Black and Gold the Liverpool Away Shirt for Season 09/10 will prove to be a fan's favourite in the fashion stakes. Moving away from the traditional Liverpool colours the kit manufactured by Adidas will continue to bear Carlsberg's sponsor.

The current Liverpool badge is based around the traditional liver bird, which is placed inside a shield. Above the shield is a representation of the Shankly Gates bearing the title of club's famous anthem, "You'll Never Walk Alone". The twin flames at either side are symbolic of the Hillsborough memorial, where an eternal flame burns outside Anfield, in memory of those who died in the disaster.

With a new Manager and a new sponsor it seems fitting that we have a new Liverpool Home Kit for the 2010 season. With remnants of the kit from Liverpool's last title winning season, let's hope that it's more than just the kit that ties us to the past.

He thought the colour scheme would carry psychological impact—red for danger, red for power. He came into the dressing room one day and threw a pair of red shorts to Ronnie Yeats. “Get into those shorts and let’s see how you look,” he said. “Christ, Ronnie, you look awesome, terrifying. You look 7ft tall.” “Why not go the whole hog, boss?” I suggested. “Why not wear red socks? Let’s go out all in red.” Shankly approved and an iconic kit was born.